What is the difference between negative SEO and Black Hat SEO?

Negative SEO and Black Hat SEO are the same because the procedures applied in both techniques are almost identical. The only difference is the person who applies this technique. Black hat SEO techniques are intentionally applied by site owners or people who do SEO work for that site. In negative SEO, the same operations are performed by competitor sites, and the website owner where the negative SEO technique is applied is generally unaware of this.

How can I get rid of harmful backlinks?

Certain factors can be used to determine whether the backlinks on your site have good quality or not. There are links on your website that you should refuse. Google Disavow Tool is Google's life-saver tool that allows you to decide whether links from certain sites should redirect to your site. By using this tool, you can get rid of harmful backlinks for your website more easily.

Reasons That Negatively Affect SEO

It is very significant for a website to rank high on search engine results. SEO studies, which means search engine optimization, are of vital importance. Your site can be ranked at the top of the search engine results with the correct SEO work. If your website’s ranking has dropped for some reason, you may wonder what happened. You can find out why your website rank has dropped by considering your content and SEO work. Of course, the most significant point among these is SEO studies. If there is a situation that negatively affects SEO, then you should detect this immediately. In addition, you should advance your negative SEO work positively. In this article, we will explain the situations that negatively affect SEO. Also, we will give you some tips on how to fix these situations.

What will we cover in this article?

There are many reasons for you to lose your rank on Google. The leading factors that negatively affect SEO are the main reasons.

Reasons Negatively Affect SEO

If we need to list, there can be some factors, such as slow site speed, broken links, and low-quality photo selection. Also, the reasons are extremely high-dimensional images, low-quality content, and copied content. The keyword usage amount, URL changes, bounce rate, and competitors also may negatively affect SEO studies. If you have recently made a new change in your site’s structure, it would be logical to review these changes. Before you can fix the situations that have a negative effect on SEO, you must first identify these situations.

Speed of Your Website Can Negatively Affect SEO

Unfortunately, your site’s speed performance is one of the most common situations negatively affecting SEO. The opening speed of a website is a very serious factor for search engines. Because it depends entirely on how a user can experience your site, if the speed of your site is quite slow, it will annoy the user. Therefore, they will not waste time on your site. For this reason, your website is in lower rankings in Google search results. Remember, if your site is slow, this will make search engines never like you. Site speed is a crucial and leading ingredient for both satisfying search engines and increasing the user experience to a great level. The first thing you need to do to increase your site’s performance is to increase your site speed.

Not Mobile-Friendly Website

A website can not be thought of without a mobile-friendly interface recently. Most people prefer mobile phones to computers because mobile phones are easier and faster than computers. That’s why if you don’t have a mobile-friendly website, many people leave your website after they click it. Your website traffic may decrease because of this situation.

Too Many Ads

Many website owners add ads to their websites to gain money. It is a good way to earn money, but using too many ads decreases the website’s quality. The visitors should feel comfortable on your website, but if there are many distractable things, they will leave it.

Broken Links Can Negatively Affect SEO

The broken link is a term used for not working links on a site. If you encounter an error when you click a link, it indicates a broken link. Broken links are one of the factors that negatively affect SEO. Because if you have broken links, you cannot provide a good user experience. If a user encounters a broken link while browsing your site, this will be a bad user experience. Since all this directly negatively affects SEO, your user experience will decrease.

A website with errors that will worsen the user experience will suffer serious losses. Because all search engines, especially Google, have been trying to improve the user experience lately. If you are referring to other pages on your website with the links you provided, be sure to check these links. Make sure that the site you are citing is reliable and not faulty. There are services you can provide broken link control, which is produced only for such cases. You can solve your broken link problem by using these services.

Poor Quality Links Can Negatively Affect SEO

Not only broken links but also working links can be harmful to SEO. If your website contains poor-quality links, it will not provide good results. Low-quality links can be poor-quality guest posts, web directories, or spam. In addition, if you use many internal or outbound links on your website, it also has low-quality links for search engines. Of course, you should build links, but it mustn’t be a lot, and be picky to choose links. When you use Google Search Console, it will help you fix these poor link issues.

Low-Quality Content

You must create high-quality content to see your website on SERP on the first page. Spelling and grammar mistakes, invaluable keywords, and plagiarism will reduce the quality of content.

reasons why content is low quality for seo

Keyword Usage Can Negatively Affect SEO

You must first choose the right keywords for the correct application of keyword techniques in SEO studies. Because if you choose your keywords correctly, your target audience can find your website more easily. For all this, you should use the right keywords, and your keyword usage rate is a crucial factor at this point. You need to learn every detail about what is keyword density in SEO. Not only the use of keywords in the content but also their usage rate in the meta description and titles are the reasons that affect SEO. Adding keywords in your meta descriptions will help your site’s SEO work. Also, paying attention to topics like titles and meta tags is valuable for SEO work. If you have recently changed your title, meta description, or keywords in your content, this may negatively affect SEO.

Keyword optimization is a crucial issue for the SEO work of website pages. If you do not use keywords properly and share content filled with incomprehensible articles on your blog page, all of these will negatively affect SEO. In addition, keeping your keyword list steady for a long time will also have a negative impact on SEO. If you are stuck on a fixed keyword list for a long time, you will not be able to catch new keywords. Therefore, you will lag behind your competitors. You must follow the innovations and apply them to your content if you do not want to lose this competition.

You should also pay attention to the keywords and phrases in your page URL. If your URLs are too long, and if you use keywords too many times in URLs, Google can perceive this as spam. All this will negatively affect SEO, and your website’s ranking will decrease.

Stolen Content Can Negatively Affect SEO

Stolen content means that content is indexed on two or more sites or different pages of a site. If your website’s content is plagiarized, you can be sure it will negatively affect SEO. Copy content is one of the dislikes of search engines like Google. Google hates duplicate content, and when it detects sites with duplicate content, it lowers the ranking of those sites. Thanks to the Google algorithm, it can understand when content is duplicated, and therefore, of course, duplicate content has a negative effect on SEO. Always share content on your site that will improve users’ experience with your blog post. Users and search engines do not want to see the same information on each page. Produce creative and original content.

Broken Images

Your website must look good. For this reason, broken images reduce your website’s reputation and cause a rapid loss of visitors. Moreover, the Google images search section has quite a lot of users. When you have broken images on your site, you ignore a search engine part that will attract visitors to your website. You should edit the images and update the alt text part correctly.

What Is Negative SEO?

Negative SEO, also known as Black Hat SEO, is the name given to malicious SEO studies that your competitor has done to lower your website’s ranking in search engines. The primary purpose of these studies is to decrease the SEO power of the site where the negative SEO attack is made and thus reduce the ranking by getting a penalty from Google. The easiest way to achieve this is to apply SEO techniques known as Black Hat SEO or Anti SEO. Since harmful links, which are at the top of the negative SEO techniques, are out of your control, it may be difficult to notice and deal with this situation.

Ways to Avoid Negative SEO

There are different ways to avoid most of the negative SEO techniques. There are many points that you should pay attention to. By paying attention to the following points, you can make your website safer and stronger against Negative SEO attacks.

First of all, you should follow the contents of your site regularly.
You should review your site’s report and analysis. If you do not have time to review statistics every day, you can choose to receive your Google Analytics reports by daily mail. In these reports, you can also see reports such as bounce rates and traffic on your site.
You should regularly test your site’s speed.
You should keep your site safe and perform security checks regularly.
In cases such as the inaccessibility of your site, tools that send warning e-mails are available in the market, and you can use one of these services that are suitable for you.
You should regularly check the links on your website.
In addition, you should regularly check backlinks and block malicious backlinks with the Google Disavow tool.

Summing Up the Reasons That Negatively Affect SEO

In this article, we have explained the reasons that negatively affect SEO. Knowing and preventing the factors that negatively affect SEO is an essential issue for your website’s place in search engine results. If you do not know the factors that negatively affect SEO and ignore them, it is quite possible to lose your ranking in the search engine results. As we mentioned above, the speed of your site, harmful backlinks on your website, excessive and unnecessary keyword usage, copied content, and broken links are among the reasons that negatively affect SEO.

Apart from all these, SEO techniques known as Black Hat SEO or Negative SEO are among the essential topics. With the information we provide in our article, you can pay attention to the ways of protection from these malicious SEO studies. This way, you can prevent your website from competitors who want to harm your site with such SEO studies. Remember, taking precautions is very important for the security of your website. With our article containing the reasons that negatively affect SEO, you can detect and correct the mistakes in your SEO studies. If you are late fixing the reasons that negatively affect SEO, this can have bad results for your site. So it is useful to check your website frequently.