Emails Going To Spam: Reasons and Solutions for Email Spam

Emails Going To Spam: Reasons and Solutions for Email Spam

Email is a great network that connects people by receiving and transmitting messages. It is very convenient to send texts and many other images such as graphics and documents. That makes it a professional way to communicate, but it can create frustrating situations too. A common problem in emails is that Outlook emails or Gmail might go to spam. Once you send an email, you don’t want to be concerned about it. Therefore, we have reviewed several options related to this problem. Therefore, in this article, you can find the function of the spam folder in the email, reasons, and solutions to your email going to spam.

Why Is There A Spam Folder?

The most well-known cause of this problem is emails going to spam. Though, why are some emails going directly to the spam folder? Let’s find out why the spam box exists. A spam folder is a storing place for unwanted and suspicious emails. This location is also called a junk mailbox or junk folder. It is created by the mail server and email program to work as a spam filter. Each mail program can have different regulations to test whether what they recieve is a spam mail or not. Some programs use spam filter ratings by estimating the percentage of confidence. A lower rating in confidence rates assumes as spam if it is below 50%. It also needs to be reexamined to make sure about its legitimacy.

After all, spam folders are practical tools for preventing those unwanted emails. It would protect the email account and your emails, and they delete email after 30 days in a spam box. However, some emails can mistakenly go into the spam folder

Many people are not checking their spam folder from time to time to see if the very email accidentally is directed there. That would be the reason to miss some of the great opportunities. For that reason, it would help to check the spam folder every now and then. Also, there are several things that need to be covered as to why such thing would happen.

Spam Definition

Why Are Some Emails Going To Spam?

Let’s discuss some of the reasons that may be causing emails to go to the spam folder.


Email accounts with a lack of authentication would be the reason that your emails end up in spam folders. Emails emphasized being trustworthy can go through the spam filters. That can be fixed by email account owners and using technologies to optimize spam filters. If you have not set up your email address with authentication method tools, it would be more likely the reason why your mails land in spam folder. These tools improve trustworthiness by preventing emails from going to spam. So, it would help with you to control the domain name that you sent.

Here in the below something you can look for:

  • Domain Key Identified Mail(DKIM)
  • Sender Policy Framework(SPF)
  • DMARC, if you are already using DKIM and SPF

New Technologies

The technical change might be another reason for spam email issues due to the new technologies SPF, DKIM, and DMARC. Anyone who uses email for digital marketing needs to update and keep up with new standards in their email and prevent emails from going into the subscriber spam folder. Changes in email serve are required due to SMTP (simple mail transfer protocol) security issues emerging with it. SMTP was weak in security and open to scammers. The SPF, DMARC, and DKIM servers filter out whether the sender is genuine or fraudulent.

  • SPF (Sender Policy Framework)

The sender policy framework (SPF) prevents emails from being marked as spam. It protects your domain and outgoing emails going to spam. 

Email services like Gmail and Outlook provide automatic filters, and emails get blocked once emails are received. It limits domains to send messages for yourself.

  • DMARC (Domain-based Message Authentication Reporting, and Conformance)

DMARC is the standard of email authentication. It protects from imitating your domain by hackers. It will report you with messages retrieved on email servers from your domain. The report includes authentication issues and malicious activities you may have. It defines how to manage suspicious emails.

  • DKIM (DomainKeys Identified Mail)

DKIM protects your email with an encrypted signature that is placed on the top of the ongoing email. It allows you to know the receiver’s particular domain is authorized.

Sender Information

Missing or inaccurate sender information is another reason that causes spam issues.

  • Inaccurate Info

Check the email address to which you sent an email to see if it matches the sender and authentication information.

  • Physical Address

The federal trade commission (FTC) demands to add your physical address for your emails. It allows your address to be placed at the bottom of your emails.

Email Access

When You Are Not Given Permission

It is crucial to get permission, especially sending emails for email marketing. You may be sending your emails without permission by mistake. Ask always if they want to receive your email before sending an email.

Email List

Sending bulk emails from the list of email addresses can cause spam issues. Because you need to get permission and also make sure about engagement rates:

  • Permission issue

You might not get explicit permission to send emails from subscribers.

  • The email account in your list

You might have inactive or disabled email accounts on your list.

  • Engagement

Your email could not get enough attention from your subscribers, then get low rates. It increases the chance of emails in the junk folder.

Email in Junk Folder

Email Marked As Spam

In the email, servers allow manually marking emails suspicious and spam.

Subscribers might accidentally mark your email as spam, and all your emails might end up in a junk folder. Your email may be marked as spam by many people, which would negatively affect your reputation and result in an increased likelihood of getting into a spam box.

Some Words And Punctuations

There are some words and punctuations that can seem like spam. To avoid spam issues caused by some words or punctuation, be cautious about the following:

  • Capital
  • Exclamation marks
  • Using emojis in bulk
  • Misspelling words or poor grammar

Use of Images

It may sound strange but images also can get your emails into a spam box. There would be several things to look at in images to protect your emails from getting in trouble. Sending one image with little text in an email might be assumed as spammy.

  • Image

Large images without text can filter email as spam. Besides using images you should watch out for your text if it contains trigger words or punctuations.

Suspicious Link Warning

Spam emails contain call-to-action for you to click a link. Then, emails with links can be deceptive for spam filters. Consider your links that might cause problems:

  • Link

You may be linking a website that might look suspicious, like websites that violate copyright, contain malware, or is close to another domain that is actually spam.

  • URL
403 Forbidden Error: What Is It & How to Fix It?
403 Forbidden Error: What Is It & How to Fix It?

We have all encountered 4xx error codes while surfing on the internet. Of course, each of these error codes points to a different issue. For example, ...

"Your Connection Is Not Private" Error: How to Fix It?

We spend a lot of time online these days. That is why we have encountered almost all kinds of errors when trying to access a website. One of them is t...

Your emails may go to spam because the destination URL and the display URL are not matched. To use an unmatched URL is way too common a tactic in spam links. Scammers add or miss something with the actual URL to trick people.


Another malware distribution takes place with attachments. It is easy to deceive people while attracting attention by attaching a file.

What to Do to Prevent Your Emails From Going to Spam?

You learned some of the reasons that your emails are going to spam. The first thing you should do is check your emails for suspiciousness, as we talked about above.

Use Tools to Check Your Email

Try some tools to analyze your email and state your problems in your emails.

There are free email testers that I will give several examples you can try.

Email Spam Tester

Mail-Tester is a free tool that examines your email’s likelihood of getting into the junk box. It works once you enter your email, click on the check score, and get the analysis.

Free Spam Checker Tool


GlockApp tests spam and delivery of your email. It helps you to determine the issues related to reasons in email spam. You will get protection by spoofing attacks from your domain and be notified when your email ends in the spam box.

Free Mail Tester


MailGenius identify email landing problems and works with different major email services. It provides email consulting to deal with delivery problems in your email.


Improve your reputation with more authentic emails. Try authenticating with SPF or DKIM  if you have a custom email address rather than free services such as Gmail or outlook.

Subscriber List

  • Be sure your subscribers intend to involve in the email list.
  • Let them know they have the option to unsubscribe
  • Get ready to update your list with those engaged in your content.

Ask Subscribers

You may try and fix all other issues that probably cause emails to go spam, but you can still ask subscribers to whitelist your email address manually.

Email Content

Email Content

  • Be aware that large images or using a bulk of images might cause spam filter to interpret them as spam.
  • Make sure not to use words, and punctuation might seem spammy.
  • Avoid grammar, spelling, or emoji missuses.
  • Add your physical address and sender information.
  • Link accurate websites.

Sending Service

Solve your email going to spam problem by using a sending service. It is an alternative way of sending emails by yourself.

Conclusions and Final Thoughts

We talked about the reasons that increase the probability of email going spam and some solutions to diminish this issue. Email can end up in spam for various reasons, which could be as technical as using spammy words and punctuation in email. So, you need to analyze your email carefully to find out about the problem and then try some of the solutions stated above.

Frequently Asked Questions

Many things can cause your email to land in a spam box. As we talked about in this article, it could be about changes in technology standards of email spam, low authentication email addresses, not getting permission from subscribers, using spammy words or punctuation, misusing emojis, or misleading links.

Try to find out the main reason that makes your emails go to spam so that there are tools. Test some of the tools you think work best for you. Then make sure you got a unique email address, consider things you include in an email, ask the subscriber.

As stated before, you can prevent it by using an email tool and sending services. You should create emails that do not make your email filtered as spam.

If you have resolved the issues mentioned in the technique and then secured your email, you should contact the subscribers. Maybe they are no longer interested in your email content, or some accidentally receive emails without their permission.

Mail-tester, GlockApps, and Mailgenius are some of the tools you can try for your email to check the deliverability.

Fatih Karadeniz

Posts: 57

Hi my name is Fatih Karadeniz. I graduated from English Language and Literature Department and I have developed an interest in researching and writing about SEO and Digital Marketing related topics.

Send Comment

Your email address will not be published. Required fields are marked *

(Total: 43 Average: 5 )

No comments to show.