Google Ads has match types to determine your target audience. These five types of matches are determined according to the company's decision. Let' see them! Broad Match Broad match type is a very comprehensive match type. When you choose it, Google makes your ads visible to people who se...
The startup is a very prominent concept in the business world today. The startup concept is a business model trend that started in Silicon Valley in America. Then, it spread all over the world. It is a term used for a company that takes action from the zero points. They are companies that produce so...
Investment, as everyone knows, is a tool used to create wealth. Investing in startups is not an action that only wealthy individuals can perform. Anyone who wants can invest by determining an investment program suitable for their budget. Moreover, investment tools allow for long-term savings by putt...
Digital marketing strategies keep on improving with various new methods, and they become more and more effective. While there are numerous reasons for this, all-around better advertising approaches and strategies are the most prominent ones. Native advertising is one of these advertising strategies ...
If you are using ads to introduce or higher earnings of your company, impression share will help you decide your company’s strategy. Impression share is a name for comparison of the impression that you gained with your ads and impression that you can gain thanks to your ads. The formula is so simple...
In Google Ads advertising campaigns, usually focus all efforts on the initial configuration: building campaign structures, ad sets, searching for keywords, designing original ad creatives, or even making negative words that do not want to trigger your ads. There is a Google Ads Quality Score for mea...
YouTube is the world’s second most popular search engine. So, it is one of the most powerful platforms for businesses trying to grab the attention of customers. Approximately two billion active users log in to YouTube every month. That’s why YouTube has an incredible capacity to help brands reach ne...
Sales promotions are vital marketing strategies campaigned to drive new customers and improve existing sales. They contain remarkably creative promotional approaches and ideas, especially in digital marketing environments. All successful companies know that digital sales promotions are key to increa...
Key performance indicators are measurements to achieve a company's business goals. Every business company creates its own strategy. These strategies make a company reach its goals. With key performance indicators, you will be aware of whether your company's strategy on track. If it is not, you decid...