Müge Özay

Müge Özay

SEO

I graduated from the Department of Management Information Systems at Istanbul Bilgi University. I work with the Dopinger team in the field of digital marketing and SEO. I am sharing the content that I find useful with you.

How Does Duplicate Content Affect SEO?

How Does Duplicate Content Affect SEO?

Content creating and publishing as a website owner requires fine work even though the task itself seems simple. Also, the way you handle the duplicate content threat affects your website's search ranking. No matter what your website is for, personal blogging, small businesses of cooperations, it mus...

Why Is SEO Important in Digital Marketing?

Why Is SEO Important in Digital Marketing?

Search Engine Optimization (SEO) has become a crucial tool for digital marketing. And if done correctly, it allows your web site's ranking to improve and appear on the first page of search results. SEO is significant for making your website more visible, and that means more traffic and more opportun...

How Do Search Engines Work? (Explained in Detail)

How Do Search Engines Work? (Explained in Detail)

Search engines are our modern-day encyclopedias, our answer machines. They continue to amaze us by evolving and progressing every day. They are our windows to the internet: discovering, ranking, and categorizing billions of webpages according to the search query. Search engines operate advanced algo...

How to Write an SEO-Friendly Article? (15 Golden Tips)

How to Write an SEO-Friendly Article? (15 Golden Tips)

By learning to write an SEO-friendly article and quality content, you can rank higher on Google and increase your potential customers. To ensure that your websites rank high and you increase organic traffic, the content on the website should be optimized for both users and search engines and be of h...

What Is a Backlink? (How to Get Quality Backlinks)

What Is a Backlink? (How to Get Quality Backlinks)

What is a backlink, and how you can get some? Today, we're going to learn more regarding how you can build a successful link building campaign and maintain it. A backlink is a name given to a redirect from a website to another website. It proclaims its relevance to the context. The number of b...

Negative SEO: What Is It? (How to Protect Your Website)

Negative SEO: What Is It? (How to Protect Your Website)

Negative SEO is the name given to all of your competitors' external efforts to reduce your site's visibility in search results, also known as SERPs. You can protect your site from such attacks that could cause you to lose rankings. You can find details about what to do step by step in our articl...